Southwestern Event Source
202 – 36th Street  
Lubbock, TX  79404

FOR IMMEDIATE RELEASE                                          Contact: Dan Henly      
   Phone: 806/763-3578
  Email:dmhenly@sbcglobal.net
Lubbock Wine Festival
                       A TOAST ON THE HIGH PLAINS…
THE “GIANT SIP” OF TEXAS

LUBBOCK, TX – Sept. 30, 2010

 What:  2nd annual Lubbock, TX Wine Festival… “THE GIANT SIP OF TEXAS”.    
                                            “A TOAST ON THE HIGH PLAINS”
When:  October 2 - 3, 2010 ( Sat. – Sun.)
Where: American Wind Power Center      E. 19th Street and Canyon Lake Dr.
Why:   To promote the Texas Wine Industry and raise funds for several local charities!
Who:  Everyone is invited to attend; must be 21 or older to partake in tasting/purchasing.
Admission:  $23 per person / $7 under 21 years  – Tickets good only 1 day and avail. for advance purchase at our website:  www.lubbockwinefestival.com.!
Fest. admission is $23. www.lubbockwinefestival.com.  Ticket price at the gate will be the same;  $2 discount available at the gate only to College or Military ID and 55 and over!   Advance purchasing should insure shorter lines at the entrance!  Tickets are good for only 1 time entry... Next Day... please pay again!

The “VALUE ADDED” 2010 festival admission will include a souvenir logo wine glass, entry  to the Peoples' Choice Grand Tasting event including 13 – 1/2oz taste from entered wines at no extra charge(see info below), continuous entertainment, Chef’s cooking demonstrations by Carinos Italian Restaurant, Triple J Chophouse and Brew Company tent with Radio Lab Giant TV for football game watching and of course the opportunity to buy wine by individual taste or 5oz glass or full bottles from many great Texas Wineries all at the same location!  Please note: outside the Grand Tasting area, wineries will be charging for additional taste.

  THE TRIPLE-J CHOPHOUSE AND BREWERY 'S PEOPLES' CHOICE GRAND TASTING
Lubbock Wine Festival's best value!! The Triple J Chophouse & Brewery’s Peoples' Choice Grand Tasting!  Included with admission is 13- 1/2oz taste of your choice from all wines entered in this competition. 
The Grand Tasting will be in the Conference room and patio area of the Wind Power Museum Building.
Taste 13 times.... all reds... or maybe all whites...  or ... some of both!  The choice will be yours... and then vote for your favorite!  New this year, keep your ballot while you continue your day throughout the festival as you taste other entries from most wineries.  Additional tasting will have added cost from the wineries.  Awards will be given at the end of the Festival to the top of each category and “Best of Fest” awarded to winery getting most overall votes.

 In early October the citizens of Lubbock and West Texas will experience the 2nd annual festival devoted to the exploding Wine Industry of Texas.  Wineries from throughout the state (currently 13 participating) will showcase their products for a 2-day event.  Attendees will be able to taste many vintages; and now with a new festival law in Texas, these wineries will be allowed to sell their products on-site by the glass, bottle, and case direct to the public.  The festival begins Saturday afternoon, Oct. 2 - (1:00 – 11:00pm), and continues Sunday, Oct. 3 (1:00 – 6:00).  The location is at East 19th Street and Canyon Lake Dr. at the American Wind Power Center also known as the Windmill Museum.  This exciting event will be held outdoors with 13 or more Texas wineries each sampling and selling many of their best vintages.  Free Parking will be available onsite!

This fun and exciting event will be raising funds for several local groups including:
Wounded Warrior Project, Hope Lodge, and Lubbock Meals on Wheels.

     There’s more than just wine too!  Live Music including over 10 bands/individuals with a headliner concert by local sensation Tori Vasquez with her full band at 9:30 Sat. night.  Artist booths, food temptations with a special “cooking Demo tent by Carinos, and even beer tastings from Lubbock’s own Triple J Chophouse and Brewery will add great shopping and fun to this year’s event.

    Lubbock is a “natural” location for a wine festival and the festival itself should develop over the next few years into one of the Premier Wine Events in the State.  The festival is promoting the ever expanding and extremely important Wine and Grape Industry of Texas.  There are now over 190 wineries recognized in Texas.  Locally, 5 wineries from the Lubbock High Plains area will be the true features of the festival. 

     Dan Henly, owner/manager of Southwestern Event Source, LLC, headquartered in Lubbock says “after 7 months of planning, things have come together to provide festival goers an extraordinary experience!  We’re getting 100% positive feedback and support from our Main Sponsor “LubbockGrapevine.com”, Triple J Chophouse and Brew Company, Carinos Italian Restaurant, Lubbock’s Visitors and Convention Bureau, Lubbock Chamber of Commerce, City Hall, Lubbock Parks and Rec., Lub. County Sheriff’s Reserve, and Fire Marshall’s offices Radio Lab, Arctic Ice and local rental services such as RSC rentals and Grady Henly Decorators.  The event wouldn’t be possible without the wonderful cooperation and efforts of the American Wind Power Center.  

      There will not be any activities for children this year.  This event is strictly for adults 21 years of age and older.  Adults may bring their children, but all children must stay with their parents at all times. Strollers will not roll well in the grassy/dirt areas where most wineries, artist and food booths will be located.
           

Southwest Event Source, LLC    Lubbock, Texas    Dan Henly   806-763-3578
                                    dmhenly@sbcglobal.net          swexpo@sbcglobal.net